A Carpetright conversation

A Carpetright conversation


A couple of weeks ago we shared (and shared…and shared) the great news that we had retained the Carpetright account following a creative review and a hard fought pitch process.

We screengrabbed headlines and Twittered up a storm, but we soon realized that in the whirlwind of new business, retained business, Summer School and awards entries we forgot to actually talk about it.

Consider this a conversation.

We’ve worked with Carpetright since 2013, putting our team through their paces with a constantly evolving comms plan and emphasis on the Carpetright brand. The result is some great work and exciting times ahead.

We were (obviously) delighted to retain the account and eager to move on with the vision we laid out for the brand in our pitch.

As Ben told the industry press at the time of the announcement: “There are ambitious plans to take Carpetright to the next level with the brand right at the epicentre.”

Sounds about right.

The client also had some great things to say at the time of the announcement: Helen Vinken, Carpetright’s marketing director, said: “We are delighted to be partnering with Different at this exciting time of change for the Carpetright brand. It was the right time to review our creative account and the quality of strategic and creative thinking we have seen throughout the review has been superb.”

The article from our image can be found over at Campaign Live


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