Back in June we launched a brand new brand concept with our client partner Nuby UK, empowering parents with a reminder that “U Know Best”.
The campaign was popular with parents and the trade. With a good start behind us, we launched the content-focused next stage earlier this week.
The Nuby brand empowers parents, setting up the brand as a reliable support act to the juggling act of raising a baby. Nuby is the number one teether brand in the UK and the world’s number one baby cup brand.
In partnership with Mother and Baby, the biggest online parenting magazine in the UK, the content will feature on social media as well as Mother and Baby’s website.
Our three-month content campaign empowers parents to ‘do it their way’ supported by Nuby and announces new packaging across the entire product range.
Content ranges from a brand manifesto film to a full takeover of the Mother and Baby website. We also covered advertising and Mother and Baby magazine content.
On social media, ‘U Know Best’ will make its way across Facebook, Twitter and Instagram, reinforcing Nuby’s fun, colourful approach to baby accessory products that make parenting easier and aid development.
We made sure to portray the daunting reality of parenting with a knowing wink to the funnier sides (that may not seem so funny at the time…). Our content also reminds parents of the helpful support in from Nuby’s products, for newborns through to toddlerhood.
‘From sterilisers to teethers, from cups to bath time, Nuby helps make life easier and more fun for parents and babies. Partnering the brand with a trusted parenting platform like Mother and Baby to provide useful and entertaining parenting content was an absolute no-brainer’, said Ben Quigley, our CEO.
And he’s right!
Check out Nuby’s Mother and Baby online takeover at www.motherandbaby.co.uk.