Client partner: Benfield Motor Group
Campaign: Used car TV
Once again elements of this campaign enhanced what could have been a standard tactical campaign as we produced a used car ad to promote offers at Benfield’s Volkswagen, Renault, Nissan and Dacia dealerships in Carlisle and Dumfries.
While this is a used car campaign, and its primary aim to well…sell used cars, we did not neglect the Benfield brand.
We used elements of our Enjoy the Journey brand campaign with new used car footage shot especially for this TV ad.
This combination of a straightforward used car ad and brand campaign makes an impact, especially with the dramatic scenery we used as a backdrop for the selection of used cars. It not only demonstrates the range and quality of cars on offer, but also reinforces the Benfield brand.
To support the TV campaign, a customer EDM was also launched to draw attention to the used car offers at drivebenfield.com.
The new footage for the campaign was shot at the exotic sounding Sugar Bay on a decidedly not exotic day.
We put a lot of effort into selecting the locations for our Enjoy the Journey ads. We could just make a standard used car ad, but in finding spectacular scenery to make the subject matter pop, we create a campaign that’s something more.