Client partner: Newcastle High School for Girls
Campaign: Autumn 2015
In late 2014 a new school was formed in Newcastle by the merger of two of the cities leading girls’ schools. We were set the challenge of helping Newcastle High School for Girls stand out in an extremely competitive environment.
Focused on developing confidence, understanding and strong principles in the girls they teach, the school delivers an excellent education as part of The Girl’s Day Trust, the forefront of young women’s education.
With a successful first year of operation underway the school was looking ahead to a new term in September 2015 and the recruitment opportunities ahead.
The girls are the school’s best asset, and are a ready-made testament to the schools’ great work and the standard of education on offer.
This is why, in our initial branding campaign, we focused on the girls in every aspect. The campaign offered a window into life at the school and demonstrated the dynamic education the girls receive and show the relaxed, encouraging classroom atmosphere. The school respects each girl’s individuality and need to thrive as her own person.
Despite the warm touch, the authority of academic excellence wasn’t lost and we kept the feel of a well-established and respected girls’ school.
When it comes to a direct invitation to open days, as was our brief for the autumn campaign, it made even more sense to demonstrate Newcastle High School for Girls education in action.
With invitations across press, digital banners, leaflets and outdoor elements we prompted parents to book an appointment to see the school at an open day, and to meet the girls themselves.
Open days are the most effective way the school has of recruiting new students, in large part due to the great success of the girls themselves in demonstrating the benefits of the environment and education.