Client partner: National Trading Standards eCrime Centre (NTSeCC)
Campaign: Scams Awareness Month 2015
As online transactions settle themselves firmly everywhere from our email inbox to the phone in our pocket, NTSeCC make their presence known on a growing number of channels to catch the new breeds of scam that inevitably arise.
Their focus is mostly on prevention with campaigns like The Owl and the Copycat raising awareness and educating the general public on issues that could otherwise pass them by (or catch them unawares).
NTSeCC and Citizens Advice had become increasingly concerned about “free” trials of popular products, most notably diet, health and cosmetic items.
Given a so-called free trial, people are then required to pay post and packing expenses with their credit or debit card. These details are then used to extract further payments using a continuous payment authority (CPA).
There are various methods of sneaking this agreement past the victim, and NTSeCC wanted to spread the word.
A clear, concise infographic was needed to communicate the complex ins and outs of potential scams.
The aim was not to scaremonger, or put people off shopping online. The information was simply to highlight an issue of which many people remain ignorant. By coupling the info with a call to action, we empowered people to solve the problem or avoid it altogether.
We answer the question of what to do about scams before the reader even has a chance to ask.
The CPA was a core piece of information likely to be unknown to most people (that’s what the scammers are counting on most of all).
Taking inspiration from the friendly, factual tone of the Owl and the Copycat project, as well as its flowing look and feel, we brought NTSeCC’s vital information to life in a clear, readable infographic.
Concise copy was helped along by carefully chosen typography and a customer focused approach.
Our previous infographics for similar awareness campaigns assured us that this approach would be a success.