Client Partner: Newcastle University
Project: Juvenile Idiopathic Arthritis Research: Online video content
Juvenile idiopathic arthritis (JIA) is one of the most common chronic diseases in children, affecting 15,000 children and adolescents in the UK. It often takes a long time to diagnose as symptoms are not always recognised.
We developed an online test in a controlled environment to see whether online video content could be an effective way of spreading awareness and information on health matters.
We produced two videos – one for patients and their peers, one for parents and guardians – to see whether JIA ambassadors shared the content to generate wider awareness. Each video tackles the myth that Arthritis only affects us as we get older, and also allowed the study to measure which group was most likely to share this kind of content.
Ultimately the study concluded that online video content could be an effective way of spreading health information and awareness.
The study showed that online video content spreads the reach of the message almost 90 times.
38 patients, parents or guardians were given links to the videos as part of the study
A total of 3314 page views were recorded with an average of 89.6 page views per link, but they ranged from 0 views to 1245
Links were accessed from 26 countries, with most viewers in the United Kingdom (82.5%)
Mothers were the most active group of sharers.