differentology

Responsible Rebels The New Mainstream
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The New Mainstream

Time Inc are one of the largest branded media companies in the world, and they aimed to challenge the stereotypes...

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Reaching with radio

Typically radio advertising is used for tactical messaging, so when it came to brand campaigns our client Radiocentre identified a...

differentology IAB mobile advertising research
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differentology’s study to save mobile advertising

A differentology study on behalf of IAB has revealed how brands can save their mobile advertising from the rise of...

The-drum-content-awards
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The Drum content awards nominations (two for us!)

The Drum Content Awards are brand new for 2015, and we’re delighted (to put it mildly) to be nominated in...

Megan summer school
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All downhill from here

It’s been a fantastic two weeks at d.fferent. I’ve met some lovely people, learnt a ton about advertising, and drank...

differentology award AOP
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d.fferento/ogy: award winning award winners

d.fferento/ogy’s award winning work with Sky Media and Havas Media just become a double award winner (or an award winning...

#oreoeclipse
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Dunkin’ (and researchin’) in the dark

If you don’t have access to the sky, it’s our sombre duty to inform you that there was a...

daniel antal flickr berlin wall
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Breaking Down Barriers (in Berlin)

The 9th November 2014 marked 25 years since the fall of the Berlin Wall. Who can forget the television images...

mobile mindest moblizer differentology
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Research uncovers the power of the mobile mindset

differentology’s research for Havas Media Group and Sky Media uncovered some amazing things about mobile advertising. (As you will be...

differentology
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d.fferento/ogy research ad effectiveness in The Sun’s World Cup giveaway

The Sun embarked on “the greatest print initiative of recent times” yesterday and sent out 22 million free copies of...


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