insight

read more

eBay reveals how people spend in January

The accepted trend in retail marketing is that the traditional January sale has been matched or in some cases eclipsed...

IPA trend workshop
read more

Trendy IPA training

Mell was one of a whole hatful of d.fferent bods who attended the IPA’s On Trend, Off Road Workshop hosted...

differentology award AOP
read more

d.fferento/ogy: award winning award winners

d.fferento/ogy’s award winning work with Sky Media and Havas Media just become a double award winner (or an award winning...

langfordw-friendly-robot-flickr-web
read more

Facebook’s friendly robot problem

The Facebook echo chamber has been the subject of much discussion especially in light of the general election.

read more

We are England at the Commonwealth Games

As platforms for brand awareness go, you don’t get much bigger than an international sporting event

Connected Consumers IPC
read more

IPC Media win FIPP Award for Connected Consumers

There are a few ways to recognize a job well done: satisfied clients, impressed peers and a warm fuzzy feeling...

differentology
read more

d.fferento/ogy research ad effectiveness in The Sun’s World Cup giveaway

The Sun embarked on “the greatest print initiative of recent times” yesterday and sent out 22 million free copies of...

billboard
read more

Outdoor ads three times more effective using mobile data

It’s been obvious for some time that data makes everything better. It’s not without its teething problems, but decisions informed...

SXSW
read more

SXSW comes to d.fferent

In a follow up to SXSW, The IPA will stage a series of events around the country to ensure its...

read more

Local gets vocal

First Radio Sales represent over 118 radio stations, with over 25% of them commercial market leaders in their local broadcast...


Keep me updated

Sign up to our newsletter.