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eBay reveals how people spend in January

The accepted trend in retail marketing is that the traditional January sale has been matched or in some cases eclipsed...

IPA trend workshop
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Trendy IPA training

Mell was one of a whole hatful of d.fferent bods who attended the IPA’s On Trend, Off Road Workshop hosted...

differentology award AOP
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d.fferento/ogy: award winning award winners

d.fferento/ogy’s award winning work with Sky Media and Havas Media just become a double award winner (or an award winning...

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Facebook’s friendly robot problem

The Facebook echo chamber has been the subject of much discussion especially in light of the general election.

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We are England at the Commonwealth Games

As platforms for brand awareness go, you don’t get much bigger than an international sporting event

Connected Consumers IPC
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IPC Media win FIPP Award for Connected Consumers

There are a few ways to recognize a job well done: satisfied clients, impressed peers and a warm fuzzy feeling...

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d.fferento/ogy research ad effectiveness in The Sun’s World Cup giveaway

The Sun embarked on “the greatest print initiative of recent times” yesterday and sent out 22 million free copies of...

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Outdoor ads three times more effective using mobile data

It’s been obvious for some time that data makes everything better. It’s not without its teething problems, but decisions informed...

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SXSW comes to d.fferent

In a follow up to SXSW, The IPA will stage a series of events around the country to ensure its...

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Local gets vocal

First Radio Sales represent over 118 radio stations, with over 25% of them commercial market leaders in their local broadcast...

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