Radio advertising “20% more cost effective” at building brands
Our research brand differentology's latest project has a great write up in Campaign Live.
differentology’s study to save mobile advertising
A differentology study on behalf of IAB has revealed how brands can save their mobile advertising from the rise of...
The reaction to Facebook Reactions
How have users reacted to the introduction of Facebook Reactions?
Arthritis goes viral
eBay reveals how people spend in January
The accepted trend in retail marketing is that the traditional January sale has been matched or in some cases eclipsed...
The Mobilizer strikes again
d.fferento/ogy’s double-award winning work with Sky Media and Havas Media just became a triple-award winner with The Mobilizer. Bam.
Trendy IPA training
Mell was one of a whole hatful of d.fferent bods who attended the IPA’s On Trend, Off Road Workshop hosted...
Strike a Chord: Introducing a new tool for music in advertising
Strike a Chord is an in-depth project exploring the effect of music on brand communication by d.fferento/ogy client parter...
So how do people actually use smartphones?
Young people use their smartphone every other minute, more than 50% of them use WhatsApp, and 57% use their beloved...