The Tyne is Now for the Rugby World Cup

The Tyne is Now for the Rugby World Cup


The Rugby World Cup has landed on NewcastleGateshead’s doorstep. And the city is chuffed.

As the host for three Rugby World Cup matches, NewcastleGateshead will have its hands full for a few weeks of October as international rugby fans turn up and demand to be entertained.

As the agency for the NewcastleGateshead Initiative, we’re as excited as anybody for the games to begin. We’ve helped NGI point visitors in the direction of a good time with our The Tyne is Now campaign, and the Rugby World Cup is no exception..

The Tyne is Now captures the essence of the city, showing the huge amount of food, drink and good times on offer to make every visit a belter.

We adapted the campaign for the Rugby World Cup earlier this year, getting eyes on the toon and visitor’s thoughts on the whole picture, not just the rugby.

Our work will be put to the test soon enough as 150 000 fans from all over the world cram into the city and boost pubs, clubs, restaurants and other businesses to the tune of £30 million.

Not bad!

The city will recreate the carnival atmosphere of the Olympics, with the Conversion Festival, the Official Fan Zone and pre and post-match entertainment to pass the time between matches.

To help fans navigate the chaos, The Tyne is Now booklet is on hand to keep schedules on track.

And it’s not just official bodies getting excited, either. The (unofficial) Geordie Haka is making the rounds, but it’s not exactly enough to make the All Blacks wet themselves. Except maybe with laughter.



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